A CRM database is a central repository for all of your company’s client and prospect information. It provides marketing and sales teams with a single point of truth, making it simpler for them to manage, organize, and use information to create ideal customer interactions.
A CRM can provide a deeper understanding of the client’s buying habits and interests. This makes it possible for sales and marketing to send out targeted messages that improve conversions.
A CRM is only good because of the information it contains. If the database is messy, unorganized, or has inaccurate or outdated information, it will make it difficult for employees to find the information they require. Ideally, a CRM will incorporate tools to reduce the likelihood of dirty data. This means automating as much of the entry process as is possible to minimize errors caused by human intervention. The regular data audits can also help.
The way in which the users are trained and structured the users also affect the quality of a CRM data base. Whether your team is using simple spreadsheets or a more sophisticated CRM platform such as Pipedrive it is essential that they learn how to use the database properly. The CRM should come with the ability to train your employees how to utilize the tool in line with your company’s needs and sales cycle. If you run an online store, for example you could offer your employees access to the Pipedrive Academy, which offers tutorials and demonstrations.
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