A website is a powerful modern currency that is ideal for small businesses. It is able to change the rules for companies of all sizes and shapes. However, developing a website that changes the rules takes real technical expertise and experience. It’s not for the faint of heart and requires a wide array of technology to roll out an enthralling, visually appealing and responsive website that draws your target market and converts them into paying customers.
When they work together, digital marketing and web design are similar to peanut butter and jelly. Digital marketing helps you reach your audience using techniques such as SEO as well as content marketing and PPC (pay-per-click). Web development enhances SEO and improves the user experience, and allows advanced analytical tools to ensure digital marketing success.
Your agency’s website is where that your entire digital marketing performance is played important link out. Concentrate on speed and performance to keep your website performing at its best. Imagine a video game with awkward, long pauses and that’s what slow websites look like to users. Make sure you focus on speed and development to ensure that your website is fast, responsive and reliable.
Creating effective client communications is an essential part of your growth strategy. Create your channels and messaging to meet your ideal client personas – the specific fictional profiles that reflect the characteristics of your top-value clients. This will allow you to attract them to your company and explain how you can solve their business challenges. It can also motivate them to take action.
